By drawing upon its brand strategy, production and in-house design expertise, Equals worked closely with water brand Thirsty Planet this summer to fully develop and produce a Recycling Station concept. Water bottle recycling incentives were used to promote Thirsty Planet’s ethical agenda and raise awareness of their work with both Pump Aid and Keep Britain Tidy, with prizes including branded t-shirts, sunglasses and frisbees. Over the course of summer 2017 Equals’ Thirsty Planet Recycling Station successfully toured a hand-picked selection of U.K. festivals, including Sundown, Eastern Electrics and Reload.
I designed stamp cards for consumers to swap bottles for reward items, and worked closely with the Thirsty Planet guidelines to create a piece consistent with their brand. I also artworked the staff t-shirt designs and created photography of the outfit for the client.