For this brief I was asked to design the bar menus covering the site at Eastern Electrics Festival in Morden Park. I took into consider the Festivals existing visual identity, colour schemes and typographic styles and used these to influence my original designs. It was important for me to consider the information being shown and the best way this could be visualised in a clear and precise way. I also had to think about the sizing of all elements as the menus were being read from several metres away. I created 7 different designs covering the sites different areas, I think I created a good balance between fun and colourful designs that communicated the given information in a clear and precise way.

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